11 Keys to Boost Online Sales

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In this first installment of Monday Wisdom I wanted share a bit of knowledge I have gathered over the years helping business owners maximize their profits and better handle their business operations. Todays topic, online sales. Over the past 2 decades generating revenue online has gone from a long shot to a sure fire way of growing and maintaining your dream of running a business. Over the last decade however cyber security concerns have road blocked a lot of the ...

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To Sell Is Human(e)

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I have recently been reading Dan Pinks book To Sell Is Human and I am rather enjoying finally seeing someone put to paper what I have been using my entire career (wish I had gotten it published first). According to the U.S. Bureau of Labor Statistics, one in nine Americans work in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. My philosophy (as well as Dan Pinks) is ...

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Urgent vs. Important

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Recently I read a blog by the one and only Seth Godin (serial entrepreneur and all around awesome guy) on deconstructing urgent vs important. It started of with the following examples “A six-year-old who throws a tantrum and refuses to go to school is escalating into the urgent, going to school every day is important. Mollifying an angry customer is urgent, building systems and promises that keep customers from getting angry is important. Killing the bugs in the kitchen is urgent, ...

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Why & Who Made It That Way?

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I wanted to share some wisdom that came my way in a recent newsletter from The Center for Sales Strategy. The articles comes via Harvard Business Review. During a time when many retailers are struggling, business is booming at Target. But it wasn’t too long ago that the discount retailer’s future didn’t glow so bright. When CEO Brian Cornell took the reins two years ago, he inherited a company that ...

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